Special Delivery - Non Paw 60 sec spot
Special Delivery
Welcome to Special Delivery – a brand-new Noggin app feature that allows for children to have a personalized learning experience. Each day when kids visit Noggin, a favorite Nick Jr. character and our very own Noggins will personally greet them and deliver a daily drop of educational games, videos, and activities.
The new feature was made along side Noggin’s Product team with our team delivering interactive animation and designs. As the feature was ready to launch, we partnered with Noggin’s marketing team to deliver a best in class spot.
Character ‘Happy Path’ mockups
Happy Path - referring to the ideal flow for a kid to use the new feature
We took original character rigs, rendered them to a high fidelity, and then split the body to then be rigged in Esoteric Spine. With Spine we were able to animate and integrate the characters into the mobile app as interactive character moments.
Skye - Paw Patrol
Molly - Bubble Guppies
Marshall - Paw Patrol
Blaze - Blaze and the Monster Machines
Additional Marketing
Wild Letters
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Marketing Campaign
Executive Producer: Lasette Canady
Creative Director: Ross Norton
CG Director: Peter Kiger
Storyboards: Kelsey Wooley
Lead Animator: Mari Chung
Animation: Jhorinson Dominguez, Darya Proshinakova, Spencer Sine, Sarita Lam, Christy Thacker
Modeling: Daunish Irani, Francesca Sciarra,
Rigging: Richardo Terra
Lighting / Rendering: Daunish Irani, Edgar Vega, Gabby Garcia
Product Feature
Creative Director: Ross Norton
CG Director: Peter Kiger
Lead Animator: Arman Harutyunyan
Animation: Jhorinson Dominguez, Darya Proshinakova, Luis Mendez
Lighting / Rendering: Edgar Vega, Gabby Garcia